Helpful Tips, Videos

Turn Google Searches into Service Visits

Turn Google Searches into Service Visits: Julie Richards

Summer 2020

Julie Richards, CARFAX Product Marketing

Consumers are using the internet more than ever to find local businesses. In fact, recent data shows that 90% of consumers used the internet to find a local business in the last year. To filter through the pages of internet search results, these consumers then look at online reputation, with 91% saying that positive reviews make them more likely to use a business and 89% reading business’ responses to reviews.

CARFAX solicits reviews from your customers after service work has been completed, making these reviews 100% verified. Verified reviews tend to be more positive and they’re also preferred by search engines, like Google. This means your business is more likely to be seen—and considered—by consumers looking for a place to service their vehicles.

Actively managing your online reputation helps you convert these internet searchers into customers. Watch this short video for our best reputation management tips.


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