Julie Richards, CARFAX Product Marketing
Consumers are using the internet more than ever to find local businesses. In fact, recent data shows that 90% of consumers used the internet to find a local business in the last year. To filter through the pages of internet search results, these consumers then look at online reputation, with 91% saying that positive reviews make them more likely to use a business and 89% reading business’ responses to reviews.
CARFAX solicits reviews from your customers after service work has been completed, making these reviews 100% verified. Verified reviews tend to be more positive and they’re also preferred by search engines, like Google. This means your business is more likely to be seen—and considered—by consumers looking for a place to service their vehicles.
Actively managing your online reputation helps you convert these internet searchers into customers. Watch this short video for our best reputation management tips.
Begin with a monthly vehicle health dashboard sent directly to your customers from CARFAX, courtesy of your service center.